Social Media Strategy & Growth

As the social media lead for Bachelor Nation, Dani has overseen and grown the brand’s presence across all platforms with a strong focus on Instagram, TikTok, YouTube, and Facebook. Since taking over the accounts, she has driven significant growth:

Instagram: Increased followers by ~30%
TikTok: Doubled the follower count (100%+ growth)
Facebook: Doubled followers (100% growth)
YouTube: Increased subscribers by ~20%
35M+ weekly impressions

Beyond follower growth, she has consistently increased engagement, impressions, video views, and overall audience interaction. Her work also includes:

Developing and producing original content series
Managing brand partnerships and collaborations
Overseeing social calendars across platforms to maintain consistent, strategic messaging

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In addition to her work with Bachelor Nation, she has freelanced with smaller brands, where she has created original content, managed social media accounts, and produced UGC that drives engagement and community growth. She has also hosted and produced TikTok livestreams, helping brands connect with their audiences in real time and create more dynamic, interactive experiences. Additionally, she has consulted on social media calendars, providing strategic guidance on content planning, timing, and platform optimization to support consistent growth and performance.